Creditland, the online consumer credit marketplace, retained Dana in the spring of 1999. Her goal was to develop a public relations program that would place the Company on the map and distinguish it within the congested online financial services category. Working closely with the executive team, Dana completed the fundamental stages of the Company's public relations plan, which included the development of strategic messaging, press materials creation, identification and training of executive spokespeople and a national media and analyst tour.
After founding dadascope, the Agency has continued to provide ongoing strategic and media services to Creditland. To date, Creditland has enjoyed business and feature coverage in a variety of local and national publications, including Business 2.0, The Industry Standard, Kiplinger.com, Marketing Computers, San Francisco Business Times, San Francisco Chronicle and Smart Computing.
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