PR THAT WORKS
CORTO OLIVE CO.
Spring/Summer 2023
“Thank you for sharing about Corto and inviting me to a tasting. I learned so much, and it was an engaging way to learn about Corto’s process. I made a simple Champagne vinaigrette with TRULY last night which pulled all the flavors of our butter lettuce salad together. ”
Building Advocacy Through Education + Engagement
Building on our established PR partnership, Corto asked Dadascope to generate engagement and advocacy among a new audience: highly respected home cooking influencers. Leveraging the launch of a recent packaging refresh and the opportunity to learn about olive oil from Corto’s industry experts, Corto and Dadascope were able to educate key influencers about the superiority of its product and the benefits of its novel “bag-in-box” packaging. Dadascope focused on providing value through product seeding and education in order to:
Raise awareness of Corto and its brand promise
Nurture relationships and raise brand authority among respected influencers and olive oil experts
Results Snapshot
Product seeding: 38
Number of Virtual Olive Oil Tastings: 9
Total Number of posts: 12, including stories and posts
Established relationships with target influencers that can be nurtured for deeper engagement
“...I’m really excited to apply this knowledge with my Corto Olive Oil!”