THOUGHT PARTNERS +
CONSTRUCTIVE CHALLENGERS
More than just publicists, our results-obsessed team of marketing multi-linguists ensures every account operates at full throttle and in lockstep with your business goals. Each and every account is run — day-to-day — by a PR veteran with, at minimum, a decade of experience. Our clients rely on us as thought partners who bring boundless enthusiasm to each account as well as the confidence to challenge ideas and add perspective.
Dana Smith, Founder + President
BAY AREA — Dana puts her nose for news, sense of story and decades of experience working with media to work for her clients every day. After a three-year crash course in PR at Edelman Worldwide, Dana founded Dadascope in 1999 at the age of 26. She continues to bring her entrepreneurial spirit and enthusiasm for her clients’ stories to every aspect of the agency’s practice areas.
Molly Antos, Vice President
CHARLOTTE, NC — Molly has been wowing clients from the consumer market to the IT industry for over a decade. She is a fierce advocate for Dadascope’s clients, garnering them consistent coverage in the nation’s top media outlets.
Elka Karl, Sr. Account Manager
BELLINGHAM, WA — Elka has worked with Dadascope for almost 10 years, with a focus on leading accounts for media brands such as KCRW, PRX, Radiotopia, Independent Bookstore Day, Sunset, and Grist. Her thoughtful pitches have garnered outstanding coverage for clients, including feature articles in The New Yorker and The Wall Street Journal, among others. Elka has an MFA in writing and was the founding home editor of Popsugar prior to joining Dadascope.
Kara Pinato Scro, Strategy, Messaging and Client Services
NEW YORK — With 12+ years of PR agency experience, Kara's diverse communications and marketing leadership background has enabled her to represent startups to multinational corporations. Kara is a trusted counselor and ghostwriter for senior executives, teams, partners, and stakeholders with extensive expertise in food/beverage/CPG, consumer technology, and B2B technology. A storyteller through and through, Kara takes an integrated approach when telling her clients' stories through earned media and influencer relations, small- and large-scale activations and events, and executive visibility campaigns. Kara is personally passionate about crafting messaging and narratives for emerging technologies. Having served as a practice group leader and as an interim NYC office lead, she has a knack for motivating teams and innovative problem-solving.
Allison Day, Content Strategy Lead
BAY AREA — As an early adopter of social media platforms, Allison has been knee-deep in social media and content development for nearly 10 years. From Napa Valley destinations to premium consumer packaged goods and regenerative agtech, Allison immerses herself in her clients’ diverse industries in order to establish leadership, drive brand awareness and support marketing goals. Allison oversees all stages of content strategy and execution, from planning to writing to audience engagement.
