PR THAT WORKS
FARMER FOCUS
2021-2023
2021 vs. 2022
“In addition to helping us clarify our message, Dadascope has generated recognition and excitement for our brand on the national stage and with our key stakeholders.”
TAKING A SEAT AT THE TABLE
When a world-changing company like Farmer Focus invites you to join them to help rebuild the food system and create a better model for farmers, animals, land and consumers, you dive in and get to work. Starting with clarifying the message and building a strategic communications plan, Dadascope immersed itself in the company’s brand, stories, mission and business goals. An “always-on” news bureau has resulted in consistent coverage in the brand’s most important trade publications (our #1 goal) while a robust thought leadership program has led to snagging top innovation and industry awards. At the same time, we have worked closely with Farmer Focus’ CEO to prepare him for key media interviews, presentations and even participation in a White House Roundtable with President Biden.
2022 Notable Results
197 articles
76% included backlinks
Farmer Focus executives quoted in >100 articles
6 industry and innovation awards, including Fast Company’s World Changing Ideas
7 speaking engagements, including Forbes Ignite and ExpoWest
“Dana has done what I once thought impossible: Given me the ability to enjoy and feel in control of media interviews and public speaking. Throughout the work we’ve done together to prepare for some of the most important opportunities of my career — including participating in a roundtable with President Biden and key members of his cabinet — Dana has become a collaborator and a friend.”