PR THAT WORKS
NUMI ORGANIC TEA
AN IMPACT-DRIVEN BRAND GETS THE ATTENTION IT DESERVES
2017 - present
Mission-driven is the new black and this OG purpose-first B Corp was getting crowded out by the wave of conventional brands putting on their Birkies and dabbing patchouli behind their ears in an attempt to appeal to consumers’ passion for purpose. So, Dadascope got busy shining a light on this longtime client’s ESG commitment to people and planet — from its Fair Trade and B Corp credentials and its tireless commitment to improving lives from Oakland to Madagascar to its pioneering innovations in sustainable packaging. Numi did the work, we built the strategies and stories, and lo and behold, the media attention followed.
“Dadascope are trusted collaborators who we rely on for strategic counsel and impeccable execution. They have helped grow our business by placing Numi products in more gift guides than we can count, spearheading our thought leadership and ensuring our innovation is recognized by the industry.”
“If you are an impact brand looking for a PR partner who delivers results consistently and efficiently, I couldn’t recommend Dadascope more highly.”