The Hit List: 2024 Wrapped Edition
As we dive into the first working week of 2025, we’re keeping the countdown energy going by looking back at some top hits from an amazing 2024. Ready to dive in? Let’s go! 🚀
MUSIC AND PODCASTS:
Here’s what Dadascope had on heavy rotation in the car, on our dog walks and during nightly family dinners:
George Strait
Chris Stapleton
The Beatles
Mk.Gee
Cat Power Sings Dylan
Pinegrove
A few of the podcasts we couldn’t get enough of:
The Mel Robbins Podcast
Huberman Lab
The School of Greatness with Lewis Howes
On Being
Once Upon a Time at…Bennington
Fashion Neurosis
TOP MOVIES:
We couldn’t stop talking about Wicked and loved discovering quieter hits like All of Us, Strangers. Looking for a sweet love story posing as a gritty, action-packed romp? Anora delivers a deep message against a backdrop of pseudo-luxury and materialism.
TOP CLIENT COVERAGE:
Of course, we can’t have a roundup of “bests” from 2024 without highlighting top press coverage we secure for our clients! Here are a few that stuck out.
Numi Organic Tea:
We noticed that throughout 2024, commerce content for “sleep solutions” was HUGE. We saw an opportunity for Numi and started pitching them for roundups. This one from WIRED is one of our most recent successes. You can see where Numi leaned into this trend with themed bundles paid off: their Relax & Unwind Pack and their Stress Relief Pack are temporarily sold out.
Speaking of product design that PR helped influence, 2024 was another banner year for Numi’s Advent Calendar, a product we recommended they develop years ago and have continued to score big with in the press, including spots on Taste of Home, AOL, Food Network AND Food & Wine!
Numi launched a trio of products earlier this year - the Relax & Regenerate line, featuring “it” herb, Damiana. Dadascope recommended launching into the press’ tea mugs with a splash (ie: a virtual event) and we reaped the benefits with coverage on Well+Good (the TOP priority from the client on this launch!), Woman’s World, DailyMom and new lifestyle site Thjngs,
Cuzen Matcha:
Sometimes repeat coverage is the best kind. Through our initial introduction of the brand to editors, Cuzen was featured on Esquire over 12 times in 2024. We sold a lot of matcha makers together. Here is one example of a feature we worked on with that pub.
Speaking of making the most out of your outlets, we hit the jackpot working with BestReviews. First, they picked up a newsjacking pitch of ours here about a green drink from Starbucks for St. Patrick’s Day that consumers could re-create with a Cuzen. This story was reprinted on 124 other outlets. Think lightning can’t strike twice? On Mother’s Day, Cuzen Matcha was featured in this legendary gift guide from the same outlet that was picked up from over 100 other pubs. Talk about 80% of results coming from 20% of effort!
Clover Sonoma:
Earlier in the year, Clover was right on trend with the launch of lactose-free milk, and we celebrated with plenty of press coverage on that announcement, including this placement in Dairy Foods Magazine.
We worked hard with Clover to showcase their California roots, so we were excited about how North Bay Business Journal showed Clover Sonoma some hometown love in this story about local food companies.
We jumped for joy when we capitalized on the cottage cheese trend to get Clover’s regional brand mentioned in Sporked, a national outlet!
Similarly, using the hook of high protein percentage, we loved working with Eat This Not That for a roundup that featured Clover Sonoma’s yogurt.
ReGen Brands:
Dadascope helped industry ecosystem ReGen Brands launch some exciting news in October, and “Clean the Sky” - a new sustainability division of TrendHunter - covered the announcement.
We were also able to help spread the word about this new ecosystem via coverage in:
Care More Be Better Podcast: Co-founder Anthony Corsaro appeared as a guest, giving plenty of background and context about this venture he’s taken on.
Featuring two members of the ReGen Brands Coalition, Painterland Sister and Alec’s Ice Cream gave dairy industry context to the news in a piece on Dairy Foods Magazine
Another vertical trade piece from Meat + Poultry featured more ReGen Brands - Hickory Nut Gap and Pasturebird.
An industry shoutout in trade blog, FoodBevy.
OSC (One Step Closer):