The Hit List: May 2024

May brought bushels of thought leadership and shoppable product coverage for Dadascope clients. From product announcements to sustainability milestones and a plethora of affiliate-optimized Mother’s Day gift guides, here’s a sample of what we worked on with our clients this month:

Numi Organic Tea

Numi Organic Tea launched a new line of teas featuring this year’s “it herb,” Damiana. To celebrate, we held an invigorating virtual event with herbalist Kelsey Barrett. In addition to leading a guided meditation and tea tasting, Barrett educated media and influencers on the positive effects of Damiana on mind and body.

We were thrilled to see Fast Company’s highlight of Numi’s unique carbon label in this trend piece on the topic.

Eat This featured Numi Organic Tea twice in May! They gave our Gunpowder Green a top slot in this green tea roundup and prioritized the Rooibos Chai in an herbal tea listicle.

Cuzen Matcha

Esquire showed off the Cuzen Matcha as a great gift to give your wife on Mother’s Day in this gift guide.

We were also thrilled to see Cuzen Matcha offered as a gift for moms in these roundups on Divine Lifestyle, TIME. com, and She’s Got Issues.

Corto Olive Co 

Corto’s grilling oil, La Padella, was featured in a roundup of BBQ favorites on Country Living.

TheSkinny Newsletter did a deep dive on olive oil and featured Corto + its Master Miller, David.

One of the world’s most acclaimed pizzaiolos, Tony Gemignani, created a whole pizza dedicated to the Cortopassi Family featuring Corto Olive Oil, which was featured in 38 outlets, including the San Jose Mercury News.

Clover Sonoma:

Clover Sonoma and Starbucks became the two newest members of the Dairy Methane Action Alliance from the Environmental Defense Fund. The news was covered by Dairy Foods Magazine, Dairy Processing and BevNet.