Ready for Gift Guide Season? Ask Yourself These Six Questions.
Even for the most seasoned consumer brands, it can be difficult to ensure gift guide success when the rules are always changing.
Since our team started pitching gift guides (back in the olden days of PR), the landscape has changed completely. And it continues to shift. Daily. Without notice.
Even for the most seasoned consumer brands, it can be difficult to ensure success when the rules are always changing. Plus, with exploding competition and shrinking media staffs, getting your house in order before you hit send on those pitches is more important than ever.
Want to make sure you’re ready to drive media coverage (and sales!) during the critical holiday season? Start by asking yourself these six questions:
Am I running my affiliate program on a media-preferred platform?
Are my giftable products also available on Amazon or another major third-party e-commerce seller?
Is my affiliate commission rate competitive?
Am I willing to offer top media outlets discounts for their readers?
Do I have beautiful imagery that is seasonally aligned and plenty of media samples ready to ship?
Do my prices fit what the media is covering these days?
We hope you answered yes to all six! But, honestly, even if you did, these questions only scratch the surface (we haven’t even mentioned your target media outlets yet!), which is why we just launched our free “Ready, Set, Gift Guide” audit. This audit is designed to ID your gift guide readiness and provide customized recommendations to set you up for success. Or, if you already know you could use some help, check out our new Gift Guide IGNITE package.